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July 24, 2025
Anime Expo is one of the largest conventions in North America, bringing tens of thousands of anime fans to the LA Convention Center each year. Whether you’re an exhibitor with boxes of merch or an attendee ready to cosplay, parking and transportation in LA can be tricky during AX.
Here’s a clear, practical FAQ guide to help you plan.
1. LA Convention Center Parking (West Hall, South Hall, Venice Garage)
The closest and most popular option, but it fills up quickly. Unless you arrive around 7 AM, you will likely need a backup plan.
2. LA Live Parking
The next closest private parking options, but they tend to be more expensive.
3. Other nearby lots (10–15 min walk)
If you are okay with walking a few blocks, you can find cheaper parking a bit farther out.
Parking in downtown LA during AX is tough since tens of thousands drive in daily, making spots go quickly. It’s best to arrive early or be prepared for a short walk to the venue.
1. LACC (LA Convention Center Parking)
– Opens at 4:30 AM.
– Fills up fast during AX.
– If you want a spot here, aim to arrive between 6:00 and 7:00 AM.
2. LA Live Parking
– Opens at 4:30 AM, but expensive, so it doesn’t fill as fast.
– No rush, you can arrive later if needed.
– Allows overnight parking (split rates: 4:30 AM–9 PM, 9 PM–4:30 AM).
3. Olympic Blvd public parking ($15–$20)
– Small private lots that can fill up earlier.
– Aim for 7:00–8:00 AM if you want these cheaper options.
4. Other nearby 24-hour lots
– Usually don’t fill up early.
– You can arrive later if you don’t mind walking 10–15 minutes.
1. LA Convention Center Parking: $32/day
This rate has been increasing slightly each year and spots fill up early.
2. LA Live Parking: $40/day (from 4:30am to 9pm)
If you stay over 3.5 hours, you pay the full day rate. Cars entering after 9:00 p.m. pay $15, but you will need to get restaurant validation at LA Live to qualify for the lower rate.
3. Olympic Blvd public parking lots: $15-$20/day
Along Olympic Blvd, you will find many private lots with “flat rate” signs. These are a budget-friendly option if you do not mind a 10–15 minute walk to the venue.
4. FigAt7th Parking: as low as $7 with validation
This lot is popular among AX attendees looking for a cheaper option. If you purchase a small item at stores inside (like Target) and get your ticket validated, you can enjoy extended parking at a much lower rate.
5. Street parking further south of the venue
It can be cheaper, but safety and availability can be concerns, so using a secured lot is generally recommended.
Parking near Anime Expo is not cheap, but with these options, you can find what fits your budget and group plans best.
Free shuttles are provided for Anime Expo badge holders between the LA Convention Center and select nearby hotels.
24-hour service from 7:00 AM on July 3 to 7:00 AM on July 5
Every 20–60 minutes, but expect lines before the show starts and after it ends due to crowds.
Shuttles pick up from select hotels and designated curbside stops near hotels.
Many hotels require a short walk to the nearest boarding point.
✅ See the official AX Shuttle & Transportation page here
✅ Reference the shuttle stop and boarding location map image you have saved
✅ Use Google Maps Shuttle Stop Locations for easy navigation during AX
If you’re near a Metro station or can catch a direct bus, public transit can be a budget-friendly way to get to AX. Use Pico Station (Lines A, E) for the LA Convention Center. Just note that wait times can vary, so plan extra time if using transit.
If you want a faster, flexible option, rideshares like Uber or Lyft are the easiest for AX, especially with cosplay or heavy bags. For a unique experience, you can also try Waymo driverless rides in LA during your stay.
By planning your parking, shuttle, and transportation ahead, you’ll save time and money, making your Anime Expo experience smoother so you can focus on enjoying the event.
July 20, 2025
Anime Expo is famous for its cosplay, panels, and community — but if you’ve been before, you know that Anime Expo food is a whole experience of its own. From AX Crossing’s food trucks to hidden snack stalls and late-night beer gardens, this guide breaks down where and what to eat at AX, whether you’re a first-timer or returning veteran.
Located just outside the convention center, AX Crossing is the largest and most popular food area at Anime Expo. It features a rotating lineup of food trucks and booths, drawing crowds throughout the day — especially in the afternoon and early evening.
You’ll find a wide variety of options, including:
The atmosphere feels like a festival in itself, with music, outdoor seating, and photo spots all around. Lines can get long, so it’s best to go early or between major programming blocks.
If you’re staying inside the convention center, there are several spots where you can grab a quick bite without venturing too far:
Most of these locations offer basic but reliable options like pizza, burgers, fries, and bottled drinks. You’ll also find instant ramen with hot water available nearby, as well as packaged bento boxes and sushi rolls at select spots. Seating in the food courts can be hard to find during peak lunch hours, so plan around the rush if you can.
Located next to the Peacock Theater, Ichiban Market is a compact food area that offers a quieter alternative to the bustling AX Crossing. Though smaller in scale, it’s much less crowded and surprisingly efficient — especially for attendees spending time near the theater.
In 2025, it featured items like grilled squid, tanghulu (candied fruit skewers), and tacos. It’s an ideal stop for quick bites between screenings or stage events, and a smart option if you’re looking to avoid long food lines without leaving the main area.
While it’s not technically a food spot, the Beer Garden has become a staple of the Anime Expo experience — because what’s a summer festival without a cold beer?
By day, it’s a laid-back space where attendees can take a breather outdoors. But the real charm of the Beer Garden comes alive in the evening. As the sun sets and warm string lights flicker on overhead, the entire area transforms into a cozy, festival-like haven. There’s nothing quite like sipping a cold drink under the LA sky while anime soundtracks play in the background — it’s one of those moments that feels like pure fan joy.
*Entry policy: The Beer Garden is open to attendees of all ages until 10 PM. To purchase alcohol, you must be 21+ and present a valid ID.
Anime Expo is a massive event that keeps you moving — from panels and premieres to artist alleys and night concerts. Thankfully, no matter where you are on the map, you’re never too far from something good to eat. And when the food’s this fun, it becomes part of the experience itself.
Eidetic is a game experience marketing agency focused on maximizing brand presence where it matters most — where game IPs and fans meet in real life. We specialize in creating immersive brand experiences at anime, gaming, and subculture events, with strategic planning and flawless execution at every step. From concept to on-site delivery, we help brands build unforgettable moments where fandom becomes real.
Check out our portfolio and explore more of our Anime Expo content.
👉Anime Expo 2024 NIKKE Portfolio
March 22, 2025
Previously, we shared detailed exhibitor tips to help businesses maximize their presence at Anime Expo 2025.
With less than four months to go, Anime Expo is gearing up to be one of the biggest pop culture events in North America, alongside San Diego Comic-Con (SDCC).
Anime Expo stands out for its strong emphasis on Japanese pop culture. As clearly stated on its official website, the event’s mission is:
“Bringing fans and industry together to celebrate Japanese pop culture.”
For game companies preparing to exhibit, this article outlines how to choose the right hall, navigate booth options, and understand essential regulations.
Anime Expo 2025 will take place at the Los Angeles Convention Center (LACC), with two main exhibition areas available for exhibitors:
The Exhibit Hall focuses on merchandise sales and product showcases. It’s well suited for companies looking to sell goods, display branded materials, or meet with press and fans.
The Entertainment Hall, on the other hand, is designed for interactive activations, demos, and fan-driven experiences. If your booth emphasizes gameplay or immersive elements, this area may offer a more suitable environment.
Choosing between the two depends on your booth concept, goals, and how you plan to engage with attendees.
Because Anime Expo values its cultural roots, exhibitors are encouraged to emphasize their brand’s connection to Japanese pop culture when applying.
In addition, booth location plays a major role in visitor engagement. Consider attendee movement patterns and submit your application early to secure a strategic spot.
For exhibitors, visibility to attendees is critical. Once Anime Expo opens booth applications, applying as early as possible can give you a competitive edge.
In addition to Exhibit and Entertainment Halls, Anime Expo also offers a limited number of Lobby Activation spaces.
While not listed as prominently, these locations are positioned at entry points and key transition areas—ensuring every attendee passes through them on their way into the main halls.
Last year, our team managed a high-impact activation for Nikke in a lobby space that captured attendees’ attention immediately. Thanks to this placement, merchandise sold out within minutes.
If you’re unable to secure a preferred booth in the main halls, consider lobby activation as an alternative. These locations offer strong brand exposure through continuous attendee flow. Contact the event organizers to check availability.
Booth regulations vary depending on the hall, especially when it comes to weapons and interactivity.
In the Entertainment Hall, any object that could launch a projectile—such as toy guns or airsoft—is prohibited. This makes shooting-based games difficult to operate without adjustments.🔫
(However, a creative agency can help reimagine your concept in a way that complies with regulations while keeping your booth engaging and fun.)
The same restrictions apply to cosplay props. If your booth includes staff or models wearing costumes with weapon-like elements, check with the organizers in advance.
Both Exhibit Hall and Entertainment Hall do not permit adult content. Instead, exhibitors offering 18+ content must apply for a designated area located on the lower level of Kentia Hall.
This reserved zone is managed with appropriate signage and restricted access and is the only area within Anime Expo that allows for mature-rated material.
If your game or promotional content includes adult themes or visuals, be sure to request space in this section during your application.
In contrast to certain Asian gaming conventions where revealing outfits are often restricted, Anime Expo allows for more freedom in character design and cosplay.
Participants commonly appear in bold, expressive costumes—including swimsuits👙 and revealing outfits—without facing regulation. This creates a rare opportunity for brands to fully embrace their visual identity and connect with fans through immersive, eye-catching booth experiences.
To succeed at Anime Expo 2025, exhibitors should focus on selecting the right hall, understanding key policies, and planning activations that align with the event’s unique culture.
Whether you’re launching a new title, building brand awareness, or creating a fan-first experience, your booth location, concept, and execution will be the difference-maker.
Our team brings extensive experience from Anime Expo, Gamescom, Tokyo Game Show, and more. Let’s make Anime Expo 2025 your most impactful event yet.
Anime Expo Exhibitor Guide
Anime Expo Food Guide
October 19, 2024
Subculture pop-up booths are becoming increasingly popular. Fans now seek to experience their favorite games in real life, beyond the digital world. These pop-ups provide fans with an immersive way to engage with the game’s world, story, and characters. This makes their connection to the content more tangible and memorable.
The Goddess of Victory: Nikke pop-up events exemplify this trend, having been held in major cities like Singapore, Los Angeles, and soon Japan. Moreover, these events offer fans worldwide the chance to explore life-sized representations of characters, participation in interactive experiences, and purchase exclusive merchandise, further deepening their connection to the game. The global popularity of these events highlights Nikke’s reach and appeal beyond Asia.
As gaming continues to grow into a cultural movement, these pop-ups demonstrate the expanding fandoms that identify with unique game worlds. Thus, they offer an offline space where fans from all over the globe can experience the content they love, strengthening their sense of community and passion for the game.
In July, we had the unique opportunity to manage the Goddess of Victory: Nikke booth at Anime Expo in Los Angeles. The booth was a massive success, with demo reservations selling out within just nine minutes of opening. This overwhelming response highlighted Nikke‘s immense popularity, not just in Asia, but in the U.S. as well. Seeing the widespread enthusiasm for the game on such a large international stage made us even more excited about the future of subculture pop-ups.
Throughout the summer, we filled our office walls with Nikke project materials. These ranged from life-sized character cutouts to creative designs, all in preparation for Anime Expo. The energy and excitement from that project carried over into our anticipation for the Nikke pop-up store.
One of the most striking aspects of the Nikke pop-up store was the detailed photo zones. The lifelike reddish sand was especially impressive, so realistic that it felt like stepping onto an actual beach, surprising many with its vividness. The landscape decorations were meticulously crafted, making each photo zone into an immersive experience. These zones were strategically designed throughout the pop-up, from the gate entrance to various spots inside the booth, allowing it to be a captivating journey that drew visitors deeper into the world of Nikke.
The 4-player shooting game was another major highlight. Visitors engaged in a fun and interactive experience where they shot rubber bullets at large monsters (Raptures) and competed for accuracy. The player with the best aim received additional exclusive merchandise as a prize. The shooting event didn’t take place at the Anime Expo in Los Angeles. Instead, it became a standout feature at the pop-up, offering a unique experience that distinguished it from typical exhibitions.
The collection of autographed photos near the photo booth caught our attention as another interesting feature. These included autographs from the voice actors of Nikke characters and Kim Hyung-tae, the CEO of Shift Up, the game development company behind Goddess of Victory: Nikke. Spotting these autographs added an extra layer of excitement, especially with visitors exclaiming, “Wait, they were here too?” It was definitely a fun little surprise for fans.
Subculture pop-up events will keep growing in popularity. They highlight a shift from simply consuming game content to creating deeper connections and emotional engagement between fans and the game. As user experience becomes increasingly important in offline events, careful planning and attention to detail are essential to leave a lasting impression.
Pop-up stores offer fans both unique and unforgettable experiences, further strengthening their connection to the content they love. Goddess of Victory: Nikke is leading this trend, expanding rapidly not just in Asia but also globally. With upcoming events like G-STAR and AGF this winter, fans are eagerly anticipating the new and exciting ways Nikke will continue to engage them, creating even more memorable moments.
May 28, 2024
The Taipei Game Show is one of the most prominent global gaming events in Asia, attracting industry professionals, gamers, and developers from around the world. It features game exhibitions, business matching events, and various game events.
GDC is the world’s largest professional game industry event, where developers gather to exchange ideas, attend lectures, and participate in workshops. It covers all aspects of game development, from programming to design and business.
#GameDevelopment
PAX East is a popular event that celebrates gaming culture. It features panels, exhibitions, concerts, and tournaments. It attracts gamers, developers, and industry professionals alike.
Anime Expo is the largest anime and manga convention in North America, bringing together fans and industry representatives for a celebration of Japanese pop culture including anime, manga, gaming, and cosplay.
#Anime #Cosplay
San Diego Comic-Con is the largest comic book and pop culture convention held annually in San Diego, California, since 1970. It features panels, exhibitions, events related to comics, movies, TV shows, games, drawing fans and celebrities alike.
Chinajoy, aka the China Digital Entertainment Expo & Conference, is the largest gaming and digital entertainment exhibition in Asia. It showcases the latest in gaming, e-sports, and digital entertainment technology.
2019 Chinajoy Booth Design by Eidetic Marketing
Comic Market, aka Comiket, is the world’s largest *doujinshi fair. It is held twice a year and is a major event for manga and anime fans, offering a platform for creators to share their work with a large audience.
*Doujinshi : self-published works in Japan
Gamescom is the largest gaming event in Europe, held annually in Cologne, Germany. It features game announcements, exhibitions, and networking events, attracting both industry professionals and gaming enthusiasts from around the globe.
2023 Gamescom BMW by Eidetic Marketing
#Game Exhibition #Experience Marketing
PAX West is a premier gaming convention that celebrates video games and gaming culture. It offers panels, game demos, tournaments, and concerts, making it a must-attend event for gamers and developers.
#VideoGames
The Tokyo Game Show is well known for being a premier Japanese game show, showcasing the latest in gaming from major and independent developers. It features extensive exhibitions, business meetings, and public access days for gaming enthusiasts. The event highlights cutting-edge technology, new game releases, and offers a platform for networking within the gaming industry.
#Craftsmanship #Subculture
G-Star is South Korea’s largest gaming convention, featuring exhibitions from local and international game developers, conferences, and business meetings. It is a key event for networking and discovering the latest in gaming trends.
Eidetic Marketing has been designing G-Star booth exhibitions for over 10 years, with major clients including Tencent, EA Sports, Krafton etc. Currently, there is an increasing number of international game publishers who want to participate in G-Star. We specialize in designing large booths with differentiated designs and have extensive experience in global marketing, allowing us to integrate branding with exhibition booth design.
#Esports #Subculture #Convention
The Anime Game Festival is a celebration of anime and gaming culture, bringing together fans, developers, and industry professionals. It features exhibitions, panels, and interactive events related to anime and games.
#Subculture
Comic Market is the winter edition of the bi-annual Comiket event in Tokyo. It continues to be a significant event for manga, anime, and doujinshi enthusiasts, providing a platform for creators to showcase their work.